Restaurant Marketing Strategies Book

Table of Contents

Introduction
Why do I need yet another Restaurant Marketing Book?
The Rule of Sincere Caring
Why you truly, sincerely need to love your clients
Your Unique Selling Proposition (USP)
How you can set your restaurant apart from your competition:

• Creating a Unique Selling Proposition (USP)
• USP Step by Step
• The 2 Basic Rules for Your Unique Selling Proposition

Zero Risk Transactions
Make them an offer that they can't refuse:

• What Can You Offer to Your Potential Clients to Make Your Place More Attractive Than any Other Restaurant
• How to Eliminate the Fears of Your Customers so That They Feel Motivated and Happy to Come to Your Place

Why You Must Have a Strategic Mindset
You need to have a vision if you want to succeed:

• Vision
• Strategy
• Operations
• Strengths
• Your Priorities

What kind of clients do you want?
Some Guidelines to Help You Understand How to Target Your Clientele
Leverage
Maximize your Efforts:

• Operations and Employees Leverage
• Employee Training Program Step by Step:
• Sales and Marketing Leverage

Test Your Marketing
Other Leveraging Possibilities:

• Leveraging Your Material Assets
• Leveraging Your Staff's Skills
• Leveraging Your Providers, Distributors, and Other Professionals
• Leveraging Your Clients

Bartering
How to Get Goods or Services Without Using Money:

• One to One Bartering
• Triangulation Bartering
• Triangulation Bartering Step by Step:
• Other Bartering Possibilities

Geometric Growth
Stop thinking linearly
The Only 3 Ways to Grow Your Business
Exponential vs. Linear Growth and Why You Want to Grow Exponentially
Areas of Improvement:

• Food and Beverage Distributors
• Front of the House Staff
• Kitchen Staff
• Clients
• Marketing and Sales
• Pricing
• Wine List
• Finances

Increasing the Number of Clients
What's the Best Way to Attract More People to Your Place?
Lifetime Value of a Client
Attracting New Clients:

• Coupons
• Pros and Cons of a Coupon Campaign
• Targeted Mailing
• Building a List with Your Prospects
• Pros and Cons of a Targeted Mailing
• Join Ventures with Other Businesses
• How to Setup a Formalized Referral System
• Top 5 Benefits from Using Referrals
• 5 Easy Steps to Setup a Foolproof Referral System

Increasing Purchase Amount
You owe it to your clients to give them more of the best:

• Increase the Price of Your Menu Items.
• Increase the Number of Menu Items That You Sell.
• Sell Additional Merchandise
• Start/Promote a Catering Business

Increasing Frequency of Visits:

• Bring back your best clients over and over
• 3 reasons why a client may stop going to your restaurant
• How to Bring Back Your Clients
• Recommended Software to Track Your Clients
• Customer Relationship Management Tools (CRM)
• Step-by-Step System To Get Information From Your Clients
• What do we do with our client's information?
• 10 Essential Website Requirements

Afterword

www.myrestaurantmarketing.com